De-construct youtube...
discuss issues with google, viacom, rank, advertising, intellectual property rights, channels of distribution...
targeted youtube videos-->sumner redstone, bill gates, steve jobs, various politicians, advertising (online and television based)
culture of media re-represented through video (academic and creative process)-->create video responses based on academic research
"examination of the 21st century culture, rewritten as a film script, based on academic research"
This video is what peaked my interest in this subject. A simple political spin on a very famous ad for the first macintosh computer that got a large reaction from pundits and politicos.
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